The Plus Ultra Advantage: Tailored Investment, Targeted Growth

At Plus Ultra, we invest in companies with proven traction, aligning strategic capital through bespoke SPVs that simplify your cap table and enhance investor relations.

 

Our model ensures investors are all-in on your company, backed by a seasoned and vetted Go-To-Market operating team ready to accelerate your revenue and profitability growth.

 

With Plus Ultra, you get more than funding—you gain a dedicated partner committed to driving your success. Scroll down to discover how we can empower your vision.

Investment Thesis

 

At Plus Ultra, we target companies with revenue approaching $1M or more, where the signs of product-market fit are evident and the growth potential is substantial.

 

The things we need to see to invest:

Traction:

We invest in Growth, not ideas or prototypes. $1M or greater Revenue/ARR or a clear growth path to this within a quarter. 

Inflection Point:

We bring Capital AND GTM operating help to drive a measurable impact on growth trajectories. Transitioning from founder-led to sales-led growth, adding new GTMs, need to scale current GTMs, or new market entry

Growth Potential:

Companies with big ideas, proven product-market fit, competitive differentiation, large TAMs, and understanding of GTM metrics

SPV Fit:

Business models benefitting from "Smart Capital"; models with complex GTM models or technology stacks that don't fit well into average tech investor cookie-cutter mindsets

Check size:

Late Seed: $2-5M / Series A: $10-25M

SPVs are our chosen investment vehicle because they align investors directly with the businesses they believe in, providing both flexibility and focus.

 

Our operational expertise truly sets us apart—our team collaborates closely with founders to optimize strategies, scale operations, and drive meaningful growth. We provide more than just capital; we deliver the strategic insights and hands-on support that drive long-term success.

Team

Pablo Grodnitzky

Rachel Corn

With a career spanning pre-revenue startups to senior leadership roles at Intel, IBM, and Nuance Communications (Microsoft), Pablo has a wealth of experience in leading sales and operational transformations, driving revenue growth, and executing complex go-to-market strategies.  As a VC, Pablo's deal-making experience gives him a sharp eye for investment opportunities that offer growth potential and operational expertise to support founders in achieving profitable, efficient growth. He earned his MBA from Harvard Business School..

Rachel Corn is a seasoned the executive with significant growth and go to market experience. She has led growing technology companies as CEO and head of sales & marketing. Prior to her operational roles, Rachel led a diligence consulting and advisory firm, Topline Strategy, that worked closely with investors. Rachel is deeply familiar with what it takes to get funded and what is required to take a startup from zero to 100. She earned her MBA from Harvard Business School.

About Us

 

  • Team and Expertise: Seasoned technology operating team with deep expertise, tackling complex GTM challenges

  • Track record: Team has 20 years of fundraising experience 

  • Industry knowledge: software, hardware, consumer goods and services

  • Smart Capital: investors with an understanding and interest in the opportunity

  • Special Purpose Vehicle (SPV): combines venture equity, debt and other vehicles

Our Operating Partners' services cover all Go-To-Market functions and offer executive coaching services for maturing companies. This includes:

  • Leadership: CEO, CMO, CRO, CCO: Coaching

  • Marketing: CMO, ABM, Demand Generation, Product Management, Strategic Marketing

  • Sales: Sales leadership, Revenue Operations Management, Compensation, Training

  • Customer Success: Onboarding, Revenue Renewals & Expansion

  • Finance: Strategic Planning, FP&A, Budgeting

Thought Leadership

Are You VC Fundable? The Essential Guide

 

Venture capital funding represents a specific path to business growth that isn’t suitable for every company. Understanding what makes a business “VC fundable” helps entrepreneurs make informed decisions about their funding strategy.

 

Core Requirements

 

Scalability and Capital Efficiency

Your business model must demonstrate exponential growth potential with minimal incremental costs. Software platforms and marketplace models exemplify this ideal—they can multiply revenue without proportional cost increases. For instance, think of Airbnb—it scaled globally without owning a single property. Traditional businesses like retail operations, which require significant capital for each expansion step, typically don’t fit this model.

 

Market Size and Opportunity

The Total Addressable Market (TAM) must be substantial enough to support massive growth. VCs seek opportunities in billion-dollar markets where companies can achieve significant scale while maintaining room for continued expansion. For example, companies operating in healthcare tech or fintech often meet this criterion due to their vast, untapped markets.

 

Legal Structure

Delaware C-Corporations are strongly preferred in the U.S. market. This structure offers investor-friendly terms, legal predictability, and tax efficiency. Other business structures may need reorganization before pursuing VC funding, so ensure your legal foundation aligns with investor expectations.

 

Critical Elements

 

Cap Table Management

A clean capitalization table showing significant founder ownership (typically 50%+ before Series A) is essential. Excessive early dilution can signal potential problems with future funding rounds and founder motivation. Maintaining a founder-focused cap table demonstrates stability and commitment to long-term growth.

 

Intellectual Property Control

Complete ownership or control of your core intellectual property is non-negotiable. Any ambiguity in IP rights—whether with universities, previous employers, or third parties—creates significant barriers to investment. Investors need confidence that your key assets are fully secure under your company’s control.

 

Demonstrated Traction

Concrete evidence of market validation through revenue growth, user adoption, or strategic partnerships significantly strengthens your position. For example, Slack’s early traction in team communication tools demonstrated its market potential and helped it secure major funding. A founding team with previous successes or strong industry endorsements adds further credibility to your case.

 

Strategic Alignment

 

Growth Mindset

VCs seek companies targeting aggressive growth trajectories and major liquidity events like IPOs or acquisitions. This requires founders willing to prioritize rapid expansion over immediate profitability. If your vision includes steady, sustainable growth without aiming for a large exit, other funding options may better align with your goals.

 

Alternative Paths to Success

Not qualifying for VC funding doesn’t diminish your business potential. Many successful companies thrive using alternative funding sources such as:

 

  • Bootstrapping

  • Revenue-based financing

  • Traditional bank loans

  • Government grants

  • Angel investors

 

These paths can offer greater flexibility and maintain your control over the business, allowing you to scale on your terms.

 

Conclusion

 

Are you ready to take your business to the next level? The key to funding success lies in aligning your business model and growth strategy with the appropriate funding sources. While VC funding offers significant advantages for certain business models, it’s just one of many paths to building a successful enterprise. Whether you’re chasing exponential growth or seeking sustainable success, the right strategy is out there.

 

Wondering if your company is VC fundable or looking to explore alternative strategies? Let’s connect and start the conversation!

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