The Plus Ultra Advantage: Tailored Investment, Targeted Growth

At Plus Ultra, we invest in companies with proven traction, aligning strategic capital through bespoke SPVs that simplify your cap table and enhance investor relations.

 

Our model ensures investors are all-in on your company, backed by a seasoned and vetted Go-To-Market operating team ready to accelerate your revenue and profitability growth.

 

With Plus Ultra, you get more than funding—you gain a dedicated partner committed to driving your success. Scroll down to discover how we can empower your vision.

Investment Thesis

 

At Plus Ultra, we target companies with revenue approaching $1M or more, where the signs of product-market fit are evident and the growth potential is substantial.

 

The things we need to see to invest:

Traction:

We invest in Growth, not ideas or prototypes. $1M or greater Revenue/ARR or a clear growth path to this within a quarter. 

Inflection Point:

We bring Capital AND GTM operating help to drive a measurable impact on growth trajectories. Transitioning from founder-led to sales-led growth, adding new GTMs, need to scale current GTMs, or new market entry

Growth Potential:

Companies with big ideas, proven product-market fit, competitive differentiation, large TAMs, and understanding of GTM metrics

SPV Fit:

Business models benefitting from "Smart Capital"; models with complex GTM models or technology stacks that don't fit well into average tech investor cookie-cutter mindsets

Check size:

Late Seed: $2-5M / Series A: $10-25M

SPVs are our chosen investment vehicle because they align investors directly with the businesses they believe in, providing both flexibility and focus.

 

Our operational expertise truly sets us apart—our team collaborates closely with founders to optimize strategies, scale operations, and drive meaningful growth. We provide more than just capital; we deliver the strategic insights and hands-on support that drive long-term success.

Team

Pablo Grodnitzky

Rachel Corn

With a career spanning pre-revenue startups to senior leadership roles at Intel, IBM, and Nuance Communications (Microsoft), Pablo has a wealth of experience in leading sales and operational transformations, driving revenue growth, and executing complex go-to-market strategies.  As a VC, Pablo's deal-making experience gives him a sharp eye for investment opportunities that offer growth potential and operational expertise to support founders in achieving profitable, efficient growth. He earned his MBA from Harvard Business School..

Rachel Corn is a seasoned the executive with significant growth and go to market experience. She has led growing technology companies as CEO and head of sales & marketing. Prior to her operational roles, Rachel led a diligence consulting and advisory firm, Topline Strategy, that worked closely with investors. Rachel is deeply familiar with what it takes to get funded and what is required to take a startup from zero to 100. She earned her MBA from Harvard Business School.

About Us

 

  • Team and Expertise: Seasoned technology operating team with deep expertise, tackling complex GTM challenges

  • Track record: Team has 20 years of fundraising experience 

  • Industry knowledge: software, hardware, consumer goods and services

  • Smart Capital: investors with an understanding and interest in the opportunity

  • Special Purpose Vehicle (SPV): combines venture equity, debt and other vehicles

Our Operating Partners' services cover all Go-To-Market functions and offer executive coaching services for maturing companies. This includes:

  • Leadership: CEO, CMO, CRO, CCO: Coaching

  • Marketing: CMO, ABM, Demand Generation, Product Management, Strategic Marketing

  • Sales: Sales leadership, Revenue Operations Management, Compensation, Training

  • Customer Success: Onboarding, Revenue Renewals & Expansion

  • Finance: Strategic Planning, FP&A, Budgeting

Thought Leadership

Special Purpose Vehicles (SPVs): A Strategic Tool in Modern Venture Capital

 

In the dynamic landscape of venture capital, fund managers, known as general partners (GPs), traditionally raise capital to invest in a diversified portfolio of startups over several years. This approach allows limited partners (LPs) to spread their investments across multiple companies, mitigating risk and maximizing potential returns.

 

However, scenarios often arise where an LP is interested in a specific company that doesn’t align with the broader fund’s strategy, or a GP encounters a promising opportunity without an active fund to deploy. In such cases, Special Purpose Vehicles (SPVs) offer a tailored solution.

 

What is an SPV?

 

A Special Purpose Vehicle (SPV) is a legal entity created to pool investor capital for a single investment in a specific company. Unlike traditional venture funds that invest in multiple startups, an SPV focuses on one targeted investment, providing a streamlined and flexible investment structure.

 

How SPVs Operate

 

SPVs are typically structured as limited liability companies (LLCs) or limited partnerships, serving as “pass-through” entities. This means that any income or losses generated by the SPV are directly passed through to its investors in proportion to their ownership stakes.

 

For example, if an LP invests $10,000 into an SPV that raises a total of $100,000, they would hold a 10% membership interest. Once the SPV finalizes its capital raise, it makes a single investment into the chosen startup, appearing as one entry on the company’s cap table. Consequently, the LP is an investor in the SPV, and the SPV is the direct investor in the company.

 

Advantages of SPVs

 

For Investors (LPs):

• Targeted Investments: SPVs allow investors to commit capital to specific companies they believe in, rather than relying solely on a fund’s broader investment thesis.

• Lower Entry Points: By pooling resources, SPVs enable participation with smaller individual investments, granting access to opportunities that might otherwise require higher minimum commitments.

• Transparency: Investors have clear visibility into the specific investment, fostering informed decision-making.

 

For Fund Managers (GPs):

• Flexibility: SPVs provide the agility to pursue attractive opportunities outside the constraints of an existing fund’s mandate.

• Relationship Building: By facilitating co-investments, GPs can strengthen relationships with LPs, offering them direct exposure to select deals.

• Track Record Development: Successfully managed SPVs can enhance a GP’s investment track record, aiding in future fundraising efforts.

 

For Startup Founders:

• Simplified Cap Table: Accepting investment from an SPV consolidates multiple investors into a single entity on the cap table, reducing administrative complexity.

• Efficient Fundraising: SPVs can expedite the fundraising process, allowing founders to secure necessary capital swiftly.

 

Considerations and Risks

 

While SPVs offer numerous benefits, it’s essential to be mindful of potential risks:

• Concentration Risk: Investing in a single company means the success of the investment is entirely dependent on that company’s performance, lacking the diversification of traditional funds.

• Limited Investor Rights: LPs in an SPV typically do not have direct voting or information rights in the portfolio company, relying on the GP to represent their interests.

• Fees: SPVs may charge management fees and carried interest, similar to traditional funds, which can impact net returns.

 

Market Trends and Statistics

 

The SPV market has experienced significant growth in recent years. According to a report by MarkWide Research, the Special Purpose Vehicle market is witnessing substantial expansion and is expected to continue its upward trajectory from 2025 to 2034. 

 

This growth is driven by several factors:

• Increased Demand for Targeted Investments: Investors are seeking more control over their investment choices, favoring the precision that SPVs offer.

• Regulatory Environment: Regulatory frameworks have evolved to accommodate the unique structure of SPVs, providing clarity and confidence to market participants.

• Technological Advancements: Platforms facilitating the creation and management of SPVs have streamlined the process, making it more accessible to a broader range of investors and fund managers.

 

Conclusion

 

Special Purpose Vehicles have become an integral part of the venture capital ecosystem, offering a flexible and efficient mechanism for targeted investments. By understanding the structure, benefits, and risks associated with SPVs, investors, fund managers, and founders can leverage this tool to align with their strategic objectives and navigate the evolving market landscape effectively.

 

At Plus Ultra Capital Partners, we specialize in structuring and managing SPVs tailored to the unique needs of our investors and portfolio companies. Contact us to explore how SPVs can enhance your investment strategy.

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