The Founder-First, Execution-Obsessed Investment Model

We back founders who don’t just want capital — they want help winning.

We’re not a fund. We don’t spray checks. We don’t sit back and wait for board updates.
We lead. We deploy. We help you close customers, not just capital.

Our model is built for a different kind of founder: 

• You’re post-product, with real signal — not just a slide deck
• You’ve outgrown “friends and family” VC — and want conviction
• You want to raise once, raise well — and go heads down to execute
• You want to partner with killers — not cheerleaders

We built Plus Ultra Capital to be your unfair advantage:
A GTM-led investment firm that actually works the deal — from pitch prep to post-close execution.

Here’s what that looks like:

🔹 We fund through SPVs — not a bloated fund
→ So we can move fast, concentrate conviction, and lead rounds
→ No slow ICs. No fund math games. No portfolio distractions

🔹 We bring operators to the table — not just opinions
→ Sales architects, marketing heads, enterprise motion experts
→ The people who actually build pipeline, close deals, and scale revenue

🔹 We write the memo, drive the round, and handle the herd
→ We help you frame the round, structure your materials, and land the anchor
→ No more chasing 17 micro-checks. No more DIY fundraising

🔹 We take post-close seriously
→ Our Deal Manager role keeps momentum going after the wires hit
→ Quarterly enforcement ensures real accountability and support

This isn’t “value-add” theater. It’s capital with teeth.

We built this because we were founders too.
We’ve raised the bad rounds. Worked with the wrong funds. And learned the hard way.

So we made something better —
for founders who deserve better.

Plus Ultra Capital

Backed by execution. Built to win.